What is Google Snack Pack? Well, it is not a combination of crisps and chocolate bars. If you want to obtain business from your listing on Google then you really want to appear in the Google Snack Pack. For those of you who do not know what this is, it is the Google My Business listings that appear in the Google Search Results Page consisting of a map and 3 business's details but with a link to other local businesses. (see above)
If a potential customer is searching for "services" near me then you ideally would want that customer to see your business in the Snack Pack.
So how do you appear in Google Snack Pack. First of all you need a Google My Business account and the good news is that this is a free service provided by Google. Click on the link and follow the on screen instructions to get started.
The most important thing to remember is that this is for local business searches only. Recent research has shown that 46% of all Google searches are local yet 56% of local retailers do not have a Google My Business listing.
Another very important point is that local searches are not just applicable for Google but are relevant to all search engines. So you should also use the tools provided by Bing, Yelp, Apple Maps etc.. it is believed that around 80% of all searches are conducted via Google so having a Google My Business account is paramount to your website's success.
You also need to optimize your website for Local SEO. This link will take you to one of the most comprehensive guides on Local SEO that I have come across. https://ahrefs.com/blog/local-seo/